Lubella Łączy – the brand delivers 200 000 products to children
As part of the #LubellaŁączy campaign, the brand will transfer 200 000 products to about 1,000 care and educational institutions in Poland. Influencers were also involved in the action, who support the idea and show how joint cooking of noodle dishes #connects their loved ones.Lubella Łączy… around the idea of mutual aid. As part of a great charity campaign, the brand decided to support those in need by donating pasta, flakes, flour and pretzel sticks to care facilities throughout Poland. The brand wants to deliver them to every childcare facility in Poland. Lubella Łączy… those who need it. The brand contacts institutions in every voivodeship – it wants to reach every such institution that needs support. They can also apply directly to the action by contacting firstname.lastname@example.org. Product support goes mainly to orphanages, family orphanages, care and educational institutions, local support institutions or community centres. Lubella Łączy… and wishes you all a good meal! This is proof that we should be together in this difficult situation. This is emphasised by the Influencers involved, who during live social media coverage showed how they cook delicious pasta dishes with or for their loved ones. As part of #LubellaŁączy, each creator also indicated an orphanage of their choice, which Lubella supported. Lubella Łączy… by inspiration. Because spending time with your family at home can be a valuable experience. The action additionally draws attention to the fact that Lubella’s products can be an inspiration to spend time together creatively – not only at the table during a meal, but also in the kitchen, while preparing a meal.
Assistance to specialist hospitals and support to local institutions during the pandemic
Since the beginning of our company’s activities during the pandemic, we have been helping those who were most in need and need support in these exceptional times. Our help has already reached 38 hospitals all over Poland. In addition, we have taken care of those in need from more than 30 local institutions operating in the towns where we have our production facilities. We supported doctors, nurses, rescuers, firefighters, policemen, elderly and lonely people, people in collective quarantines, as well as children from care and educational institutions. Assistance was also organised by our foreign companies. When the specialist hospitals for fighting the coronavirus were launched, our help was directed to them. We have donated one million of our products to 22 infectious diseases hospitals throughout Poland, including the Gynaecological and Obstetrical Clinical Hospital of the Medical University of Poznań and the Mother and Child Institute in Warsaw. Products delivered included Tymbark and Kubuś fruit juices and mousses, Kubuś Waterrr and DrWitt water, ready meals, tomato products and Łowicz jams, Krakus soups, Lubella pasta and flakes, Plusssz coffee and dietary supplements. Our products have reached hospitals in Wrocław, Grudziądz, Puławy, Gorzów Wielkopolski, Zgierz, Kraków, Warsaw, Kędzierzyn-Koźle, Łańcut, Łomża, Gdańsk, Kościerzyna, Wejherowo, Tychy, Racibórz, Starachowice, Ostróda, Elbląg, Poznań, Szczecin and Radom. We also provide assistance to hospitals and local support institutions that operate in the towns where our production facilities are located; in Wadowice, Tymbark, Tychy, Lublin, Łowicz and Olsztynek. Locally, we have supported 16 infectious and regional hospitals in the vicinity of our plants. Locally, we have supported 16 infectious and regional hospitals in the vicinity of our plants. Assistance was also provided to institutions which have people in need: sick patients, elderly people from Nursing Homes, the solitary, those in collective quarantine and children. We also helped those who were helping themselves and needed support in their hard work – doctors, nurses, paramedics, policemen and firefighters. Our foreign companies have also joined the local aid campaign. Product support for hospital staff was provided by our departments in the Czech Republic, Slovakia and Hungary, and the plant in Romania provided funds for protective equipment and over 200,000 food products for the staff of hospitals fighting the epidemic in that country. Support during this difficult time was made possible by the work of our employees, thanks to whom we could deliver products to these institutions.
Tymbark encourages you to share a good word not only on special occasions. The emotional clip shows that it is worth appreciating your loved ones for their support on a daily basis. A wide campaign and lottery under the common slogan “TYM, którzy…” is the brand’s special communication referring to giving something from yourself to others. In the daily rush, there is often no time to stop and think about how much our loved ones are doing for us and how they support us, even with small gestures. We see this during the holiday season when we are more willing to share a good word. By presenting a series of situations from the life of the family, the brand shows that everyone has reasons to be grateful to THOSE, who are close to them. The watchword for the holiday communication was created as a result of playing with Tymbark’s name and logotype and stems from values that have always been close to the brand. It combines the campaign (also present in the form of billboards, digital creations – in applications and websites, as well as clips in cinemas, on YouTube and ATMs) with holiday materials in store spaces and a huge consumer lottery. Because Tymbark not only encourages us to thank THOSE, who are close to us, but also creates opportunities for this. The advertising campaign is followed by a nationwide consumer promotion on 18 November. In the lottery, the winners will receive gifts for their loved ones – 10 family trips to the Alps and as many as 1,000 family vouchers to the cinema. To take part in the draw, you only need to buy Tymbark’s products for min. PLN 8 and keep the receipt, and then register it at www.dajcosodsiebie.pl. When buying juices, nectars or drinks for at least PLN 8 in selected shops you can also collect a set of unique gift stickers.
Our Tiger supported its tiger brothers in need! A truck with tigers, which was going from Rome to Dagestan, a republic of the Russian Federation, was stopped on the Polish-Belarussian border due to the lack of appropriate documents and certificates. The tired, devastated and starved animals could not continue their journey, and help was offered by the Poznań Zoo, while announcing a collection of funds to save them. With the TIGER brand, we have joined in this noble initiative without hesitation. The Belarussian border authorities refused the entry of a truck with tigers because the official certificates required in that country, issued by the Italian veterinary services for animals, were missing. It was decided that they should go to the zoo. The employees of the Poznań Zoo offered help – they are already taking nine surviving tigers with them. To be able to take care of them, financial support is necessary, that is why this morning the TIGER brand supported their collection – donating PLN 20 000 to save the animals and encouraging their fans to get involved on Facebook. TIGER Energy Drink not only triggers the power of a real tiger in everyone, but also demonstrates its solidarity and shows that it is worth helping! “It was natural for us that TIGER should get involved in this action. After all, the name of our drink is TIGER, and the courage and commitment of the Poznań ZOO perfectly matches the character of our brand,” sums up Kamil Gębski, Category Manager responsible in the Beverages Marketing Department for the Functional Drinks category.
Parasol Historii was established in 2017 with the aim of supporting social historical awareness and cooperation with organisations working to cultivate the memory of Polish Heroes. Parasol Historii is to protect people and past events from oblivion. The last edition of the project functioned within the idea of Wspomnienie’44, which was an expression of memory of the Warsaw Uprising. The planned activities lasted until the end of 2019, when we celebrated its 75th anniversary. Parasol Historii focused on a number of activities we were involved in. Remembering the fallen who sacrificed their lives in battle and supporting the living Heroes, as well as spreading knowledge about historical events and the heroism of Poles – these are the main tasks to which this project was dedicated. However, all the implemented activities had a common goal and measurable effects, such as material aid for living National Heroes. As part of the educational program, between 2018 and 2019, we cooperated with the Warsaw Rising Museum and other social and historical institutions. Those fighting for our Homeland – both the fallen ones and those who are still with us – deserve absolute respect and memory. We encourage everyone to cultivate this attitude – full understanding and mutual respect.
As part of the “Parasol Historii” programme, Maspex in cooperation with the Warsaw Rising Museum – the project’s substantive partner – organised an educational project between 2018 and 2019 consisting in the publication of reportages in several of the most important Polish media. The best Polish journalists prepared a series of texts. These are stories that emotionally describe the heroism, as well as the drama of the Insurgents. These texts are both very dramatic and describe the tragic consequences, as well as those that show the victories and positive ending of the fate of some Insurgents. Among them are also materials showing the involvement of inhabitants of other regions of Poland in battles in Warsaw. The stories of the Uprising evoke not only words. We can also see the photographs of Warsaw in unusual photographs taken by Edward Dziewoński – a well-known Polish actor, director and satirist – as well as learn about the poetic work of Anna Świrczyńska, who included in her poems the whole drama of the Uprising and those who were its participants and witnesses. All publications have been reviewed and approved by the project partner – the Warsaw Rising Museum. All worth reading. 35 articles on the Warsaw Uprising appeared in 17 different titles.
POWSTANIE’44 – SPECIAL EXHIBITION PLUS MINUS RZECZPOSPOLITA
“Rzeczpospolita” prepared a special edition of “Plus Minus”, which is mostly devoted to the Warsaw Uprising. These include further interviews and memories of the insurgents, different points of view, opinions of historians and experts, stories from fighting Warsaw.
THE UPRISING BRINGS GENERATIONS TOGETHER – SPECIAL EXHIBITION PLUS MINUS RZECZPOSPOLITA
“Rzeczpospolita” prepared a special edition of “Plus Minus”, which is mostly devoted to the Warsaw Uprising. Interviews and memories of the insurgents, opinions of historians and experts, wonderful stories from fighting Warsaw.
Our company also supported the unique Młodzi dla AK_AK initiative for the young, run and organised by several students from Kraków’s secondary schools. The project aimed to interest young people in the subject of World War II, as well as to help Home Army soldiers. As part of the project, at the end of January 2018, the General Emil “Nil” Fieldorf Home Army Museum in Kraków organized a conference under the banner of “World War II – the eyes of witnesses”. It was attended by almost 450 students from Kraków’s secondary schools, who listened to the stories of the Veterans with awe: Major Stanislaw Szuro – a Home Army soldier, a prisoner of the Nazi and communist camps, and Captain Włodzimierz Wolny – a prisoner of Płaszów camp. “We missed those meetings. I remember that we attended one in primary school and it impressed us greatly, so we wanted to organize such an event ourselves. We started to work on it during the holidays, as part of preparations for the “Zwolnieni z Teorii” Olympics. We know that the knowledge about the Second World War among students is unfortunately insufficient, so we want to interest our colleagues in history through direct meetings with Home Army soldiers. We feel that this may be the last chance for such a meeting, because there are fewer and fewer witnesses of history among us,” say Benedykt Klimowski and Mateusz Pałęga – organisers of the project. The initiative will certainly be developed in the future so that more and more people have this extraordinary opportunity to meet with history face to face.
In 2017 our company paid PLN 500 000 to the account of the World Association of Home Army Soldiers as part of the Aid for Insurgents collection. In 2018 the company made a payment of PLN 250 000. Maspex is committed to supporting this goal also in 2019. The collection started on the initiative of journalist Filip Chajzer, who in 2016 launched a fundraising campaign to help the most needy Warsaw Insurgents.
In 2017 and 2018, Maspex supported the Funds of Assistance for Home Army Soldiers named after Brigadier General Leopold “Niedźwiadek” Okulicki, providing funds for its activities. The Home Army Soldiers Assistance Foundation runs the only specialist clinic in Poland, providing medical assistance to Home Army soldiers, Peasant Battalions, Warsaw Insurgents, “cursed soldiers”, other Second World War veterans and repressed persons and their families. The Foundation and the clinic have existed for nearly 30 years. In the outpatient clinic in Warsaw, a total of over 5 thousand veterans are covered by comprehensive medical care. The average age of patients is 88-89 years, and as many as 550 of them are over 90 years old. Treatment at the clinic is carried out by about 20 doctors of various specialties, who receive almost 300 patients a week. The clinic is still looking for young doctors who would like to work and continue this important mission. Medical and nursing care is provided to those who were politically persecuted after World War II, are old and mostly very ill. The clinic of the Home Army Foundation also provides permanent medical and nursing care for the occupants who do not leave their homes and require special care. The funds provided by Maspex supported mainly the needs of the Foundation in terms of home visits.
“Paczka dla Bohatera” (A package for the hero) is a charity action for the Heroes of our country, in which they receive product support and are visited by volunteers. In 2017-2019, our company funded products that were included in Christmas packages. Within the framework of cooperation with the Paczka dla Bohatera Association, our company has donated a total of 25 tons of products from our brands’ offer, including over 60,000 pieces of juices, nectars, vegetable, cereal and instant products. The campaign was conducted for all those fighting for a free Poland. In 2017 (7th edition of the “Paczka dla Bohatera” campaign), Maspex provided product support for the Association, transferring food products to packages – for 930 veterans from 11 cities in Poland in total. At that time, we transferred a total of almost 7 tons of products from our brands’ offer, including over 12,000 juices, nectars, vegetable and cereal preserves. Our employees, as part of their voluntary work, were also involved in the packing of packages for soldiers in Warsaw and Kraków, as well as in helping to distribute them. In 2018. (8th edition) we delivered the products to headquarters in 12 cities in Poland, for 1,700 veterans from across the country. The total was 8 tons of products – almost 20,000 juices, nectars, cereal products and processed vegetables. In 2019 (the 9th edition) the packages were delivered to veterans in Poland, who number over 1,700, and those living in Ukraine and Lithuania. Maspex has donated products for 2,000 people, up to 16 offices across Poland. It was as much as 10 tons of products, i.e. more than 30,000 pieces of juices, cereal products (pasta, flour, breakfast cereals), vegetable preserves and instant products like cocoa.