Queen's

Founded in 1996, Queen's remains one of the most established brands in the juice, nectar and beverage category in Bulgaria. Loved and sought after by a large number of users, it has enormous potential, which we continue to develop to this day. The brand has a diverse product portfolio that is constantly evolving to meet every consumer’s need and to cover a wide range of consumption occasions.

Thanks to its long-standing presence on the market and its constant pursuit of development, the brand continues to maintain its leadership position. Our success is due to 30 years of tradition and our constant efforts to maintain a strong emotional connection with consumers. At the core of Queen's identity is the idea of celebrating the love of life. We are dedicated to making the brand synonymous with the phrase "For people like me".

The ambition to maintain our strong positions in the market commits us to the difficult task of always keeping up with its dynamics, which, in turn, is dictated by the changing interests, needs, preferences and lifestyles of the consumers. In order to continue to develop, we strive to be an engine for innovation in the category and to provide more interesting offers, such as Queen's Fruit Mousse, launched in October 2023, with which we started a new and vaguely familiar category to the Bulgarian consumer. Fruit mousses are also suitable for consumption by adults, with an extremely clean composition, without added sugar and without preservatives, with which people can consume their favorite fruits in a convenient form in their hectic everyday life.

In addition, in July 2025 we launched a completely new product line - Dessert mousses with rice and fruit, which is unparalleled in our market, and we aim to provide our consumers with a completely new experience - to consume their favorite dessert in a convenient package anywhere and anytime. All dessert mousses are without added sugar, without preservatives, <100 kcal per package.