Queen's

The Queen's brand, founded in 1996, is one of the most recognized and valued brands in the juice, nectar, and beverage category in Bulgaria. For years, it has been the choice of millions of consumers, and we are constantly developing its impressive potential by adapting our offerings to the changing needs and lifestyles of today's consumers. Thanks to a strong, over 30-year tradition and consistently building emotional bonds with consumers, the brand has maintained a leading position in the market for years. The Queen's portfolio is broad and constantly evolving to meet every consumer need and encompass the widest possible range of consumption occasions. Our goal is not only to keep up with market changes but also to anticipate them – which is why we consistently introduce innovations and new product categories. An example of this approach is Queen's fruit purees, introduced in October 2023. These products pioneered a new category on the Bulgarian market, offering exceptionally simple ingredients, no added sugar, and no preservatives. The purees are also suitable for adults and allow you to enjoy your favorite fruits in a convenient form. In July 2025, the brand expanded its offerings with another innovation: rice and fruit mousses. All products in this series are sugar-free, preservative-free, and contain less than 100 calories per serving.