Marketing communication standards
Preamble
We have created these standards as a declaration to our employees, collaborators, all entities and their employees who create marketing content that is shared in any way in all forms of communication for any of our brands.
We are aware
the importance and impact of marketing communications on the image of individual Brands, as well as the entire Group and its related entities. Therefore, we undertake not to undertake any actions that would negatively impact the image of the aforementioned entities or products in the eyes of the public, or that would harm the good name or reputation of the Brands or the Maspex Group.
We will comply
principles of applicable law, social coexistence and good manners, and all actions will be undertaken in a responsible manner, taking into account their particular impact on the social image of the Maspex Group and its Brands.
We respect everyone in communication
regardless of his or her age, gender, race, education, origin, nationality, sexual orientation, religious or political beliefs.
We do not allow content
that offend religious feelings, propagate the ideologies of Nazism, communism or apartheid, or question historical truth.
We commit ourselves
approach the content carefully to ensure it is not vulgar, offensive or obscene.
Marketing activities
will be performed with respect for the rights of third parties, in particular their privacy, intellectual property rights and the rules of fair competition.