Special campaigns

The brand donated 200,000 products for children
As part of the #LubellaŁączy campaign, the brand donated 200,000 products to approximately 1,000 childcare facilities across Poland. Influencers also got involved, supporting the cause and demonstrating how cooking pasta together #Łączy their loved ones.

Lubella connects… around the idea of mutual help. As part of a major charity initiative, the brand decided to support those in need by donating pasta, cereal, flour, and breadsticks to childcare facilities across Poland. The brand wanted to deliver these products to every childcare facility in Poland.

Lubella connects… those who need it. The brand contacted institutions in each province, hoping to reach out to any that needed support. They could also apply directly to the campaign by contacting: lubellalaczy@lubella.pl Product support went mainly to orphanages, family children's homes, care and educational facilities, local support centers, and community centers.

Lubella connects… and wishes you bon appetit! The campaign is proof that we should stick together in this difficult situation. This was emphasized by the influencers involved, who, during live social media broadcasts, showed themselves cooking delicious pasta dishes with or for their loved ones. As part of #LubellaŁączy, each creator also selected an orphanage of their choice that Lubella supported.

Lubella connects… inspiring. Because spending time with family at home can be a valuable experience. The campaign also highlighted the fact that Lubella products can inspire creative ways to spend time together – not only at the table during meals, but also in the kitchen while preparing meals.