2021: InFormPack

InformPack is a project co-financed by the EIT Food consortium and implemented thanks to the combined efforts of the following research units: University of Aarhus (Denmark), University of Reading (UK), VTT Technical Research Center of Finland (Finland) and producers: Maspex Group (Poland) and Bioazul (Spain) .

Why is InformPack a unique and necessary project? The project examines diverse consumer behaviors stemming from cross-cultural differences, focusing on awareness, information gaps, and attitudes toward packaging methods, packaging types, and their disposal.

The knowledge gained will be used to develop consumer-focused, national campaigns that address specific market needs and promote sustainable packaging practices. Engagement activities will be based on facts and science.

We will find out what the impact of the campaign will be on actual consumer behavior at the end of the project in 2022.

In the meantime, please read on for information on:

• symbols found on the packaging:

https://vimeo.com/user107162730/review/640640825/20088c0c1d

• cleaning the packaging before throwing it in the trash:

https://vimeo.com/user107162730/review/640640896/f5970fb60c​​​​​​​

• the role of packaging in the case of packing vegetables and fruits:

https://vimeo.com/user107162730/review/640640950/7aacf6b673