Establishment of the Maspex Group Research and Development Center in the area of multidimensional shopper analyses, geolocation and optimization of sales potential

The aim of the project is to create a Research and Development Center (R&D) in the area of multidimensional shopper analyses, geolocation and optimization of sales potential . The planned purchases include equipment and apparatus for the 3D Laboratory, as well as specialized software and knowledge for the appropriate collection and processing of data, which will enable the implementation of a process innovation such as optimizing the management of store displays based on the analysis and prediction of shoppers' purchasing behavior .

As a result of the work carried out, a specially appointed R&D team will conduct a series of research projects, including the development of a fully automated system for generating individual offers for individual retail outlets (PSD). The overall effort will contribute to increasing the Company's and the Group's sales volume, and will combine several areas from various disciplines: big data, geolocation, consumer psychology, smart grid architecture, visualization, video content analytics, and many others. will lead to the creation of unique process innovations in the industry .

Project implemented under the Smart Growth Operational Programme, Axis 2 Support for the environment and potential of enterprises to conduct R&D&I activities / Measure 2.1 Support for investments in R&D infrastructure of enterprises

Total project value: PLN 8,364,000.00

Contribution from European Funds: PLN 1,904,000.00