EIT Food


#AnnualFoodAgenda Q2 2019

Workshops for students “Consumer trends in food”  Date and time: 16 April 2019, 1.15 pm -3.00 pm   Place: Klub Grota 2, Rakowicka 27, 31-510 Kraków (The Club is located on the premises of the Cracow University of Economics Campus, “Księżówka” Building)



“Consumer trends in food” is a workshop for students that took place on April 16th on the campus of the University of Economics within the EIT Food #AnnualFoodAgenda project. Sylwia Kawaler and Katarzyna Tomiak-Jaszczołt from the Customer Marketing Food Department and scientists from the Institute of Animal Reproduction and Food Research of the Polish Academy of Sciences, Dr Małgorzata Starowicz  and Michał Janiak, PhD, discussed consumer trends in food and consumer behaviour in stores. Thanks to the workshop, students learned about types of superfoods, the term “Clean Label” and examples of dyes and antioxidants. Topics such as alternatives to meat, gluten-free products, unconventional food ingredients (e.g. edible insects), ways of using production waste rich in valuable nutrients and 3D printers dedicated to food creation were also discussed. Apart from food trends, exercises and lectures were devoted to consumer behaviour when choosing and buying food. It is worth noting that events with similar themes have also taken place in England and Spain as part of the activities of our partners such as the University of Cambridge, PepsiCo, Universidad Autónoma de Madrid (UAM)- IMDEA Food, Grupo AN and Consejo Superior de Investigaciones Científicas (CSIC).



Workshops: “It’s tomorrow – food trends and new generation consumers”   Date and time: 8 June 2019, 12.00 am – 4.00 pm  Place: Olsztyn Old Town (workshop took place during the Family Picnic of the Polish Academy of Sciences)



As part of the second edition of the #Annual Food Agenda project, whole families took part in workshops, demonstrations and experiments under the motto “It’s tomorrow – food trends and new generation consumers”. The idea of the meeting was to introduce society to the latest achievements of scientists and proposals of food producers in the area of food production, selection, preparation and recycling.


“Clean labels”, probiotic food, alternative sources of protein, natural dyes and freeze-dried dishes – these are just some of the “megatrends” in the food market, which on 8 June, together with scientists from the Polish Academy of Sciences in Olsztyn, we introduced to the inhabitants of Olsztyn and its surroundings. The learning workshops were visited by several hundred guests – children, adults and seniors.  During the event, participants could find out whether products for cosmonauts, mountaineers and sailors can also find a place in our daily menu. They also looked at the growing popularity of probiotic food. On special equipment from the metabolomics laboratory they tested natural dyes found in violet carrots, for example. Various experiments and sensory performance tests were also waiting for them. During the workshop, participants also tried their hand at “zero waste” cooking, got to know the idea of “foodsharing” and learned ways of responsible shopping.