Establishment of the Research and Development Centre of the Maspex Group, in the area of multidimensional shopper analyses, geolocation and optimisation of sales potentialThe goal of the project is to create a Research and Development Centre (R&DC) in the area of multidimensional shopper analyses, geolocation and optimisation of sales potential. Equipment and apparatus for the 3D Laboratory are planned to be purchased, as well as specialised software and knowledge for appropriate data collection and processing, which will allow for the implementation of a process innovation, namely to optimise the management of store displays based on the analysis and prediction of shopper purchasing behaviour. As a result of the conducted works, a specially appointed R&D team will carry out a cycle of research works, within which, among others, a fully automatic system of constructing individual offers for individual retail outlets (ROs) will be developed. The whole activity will contribute to increasing the Company’s and the Group’s sales volume, and combines several areas from different disciplines: big data, geolocation, consumer psychology, smart grid architecture, visualisation, video content analytics and many others, which will lead to unique process innovations in the industry. The project is implemented under the Operational Programme Intelligent Development, Axis 2 Support for the environment and potential of enterprises to conduct R&D&I activity / Measure 2.1 Support for investment in R&D infrastructure of enterprises
Total value of the project: PLN 8,364,000.00
European Funds contribution: PLN 1,904,000.00
